Pre Production: Everything to plan your video production
The video message
Before work can begin, the message of the video must be decided as every video needs to have a clear and concise purpose.
Your intended audience
Once you have decided upon the message, the next step is to clearly define the target audience for the video.
No matter the length of your finished video, things will go much smoother with a planning meeting.
Once you’ve decided on the message, a script needs to be written. Even if your video is only 30 seconds, this cannot be skipped.
Once you have your concept for the video, a storyboard is made to plan out all the graphics needed for the video.
This is needed if you’re providing video footage and/or photos to use in your finished video.
Production/Animation from filming to editing to final render
imgforge uses professional actors for voice over work. Depending on the intended audience, the voice can reflect credibility and trustworthiness or high energy and fun.
Green Screen Shoot
Professional talent is filmed in our green screen studio so there’s plenty of options for adding a virtual set, special effects and graphics to spice up your finished video.
This is a computer-generated background used when filming pro talent in our green screen studio. We have pre-designed virtual sets or can custom make one for you.
Use a professional actor as your company’s spokesperson to deliver your message more effectively. Choose from a variety of people to best portray your company’s image.
We love to use your photos in our video creations as they help build a connection with the audience. We’ll determine what photos are needed and will ask you to supply them.
Whether graphics are stock or custom-made, we use the latest software to apply rotation and movement to achieve the needed effects for delivering your message.
Any object can be animated to give it life and make your video more exciting. Animation is more labor intensive than motion graphics so it doesn’t fit all budgets.
We have all the latest software needed to animate a 3D object and make it look fanastic. Animating a 3D object is more work than 2D animation so it adds to the cost.
If you want a unique character in your video, we can create a computer-generated character just for you. This is cost effective if we are creating a series of videos for you.
3D Logo Creation
Great for the opening or as an element within your video, virtual cameras can fly by your 3D logo to show the audience you’re ‘top dog’ of your industry.
Editing takes a delicate touch and covers many things, such as selecting the best clips or cutting elements without hurting the message.
Music sets the tone and can make or break your video. The perfect music will help your video move along without overpowering it.
Special effects cover many things from fire to water splashing and is used to bring a dynamic element to your video production.
From simple to complex and static or moving, proper titles can greatly enhance the impact and comprehension of your video’s message.
Sound is vital to all videos and we have a near endless supply of sound special effects (FX) to make your video remarkable.
Additional Services – the video is ready – now what?
Once the video is rendered, the next step is to get it ready for broadcasting on the web. The original video file will be too large to stream on the web so the files are compressed (hence the name).
After the video is compressed, it’s uploaded to the web for streaming on your website. We can host your video or you may host it yourself. Visit our video production rates and packages page for pricing.
If you don’t have a streaming video service, imgforge would be happy to host your videos. We’ll upload the digital files to the server so you won’t have to do any work yourself.
Set up channels
Promote your company online by using social media sites like YouTube and Vimeo. We’ll set up channels for your corporate videos to draw attention to your company.
Just like your website, videos can be optimized for SEO (search engine optimization) and while it’s often overlooked, it’s an important step for getting your videos found online.
We’ve made it easy to get video for your website on a continuous basis with our monthly subscription service. For your convenience, payments and work are divided into monthly installments.
- Green Screen
- Virtual Sets
- Motion Graphics
- Explainer Videos
- Script writing
- Character Design
- Voice Overs
- 2D Animation
- 3D Logos
In our video productions we are adding a cinematic look and feel to it where we can. We love to make your Video Production look like a movie and with a storyline like a movie (where it permits it). In that way it’s more impressive and entertaining to watch.
Using some unique video promotion methods your company can dramatically increase the number of new and satisfied customers.
imgforge takes an “old school” approach to film & video production while applying the most up-to-date technology.
Our concept is based on quality professional craftsmanship, with a fully trained crew, offering 35 mm film, digital broadcast-quality multimedia video and High Definition. imgforge has more than 25 years experience in this industry, and is on the cutting edge of technology with streaming video to the internet and building advanced DVD productions.
Professional videos are preferred to amateur productions. Overall, 62% of online video viewers say that their favorite videos are those that are “professionally produced.”
Even if video production is not your area of expertise, we will support and advise you from beginning to end. By using the right amount of effort in the right places, we deliver video productions of the highest possible quality inside your budget, done right and with the desired messages coming across.
Corporate or Business Videos
A good corporate video is where you don’t get distracted by errors or poor quality and you are just in it. You understand and you listen to what was said, you remember it and you don’t forget it. With the advances in DVD technology and its “common place” use, your video production has a much broader application. Video is doing a great job for your website. It can show what you have, how it works, or educate in the use of a product or technique.
CORPORATE VIDEOS SERVICES WE OFFER:
- B2B Video
- Branded Content
- Brand Videos
- Case Study Videos
- Corporate Event Videos
- Corporate Presentations
- Corporate Videos
- Product Launch Videos
- TV Commercials
- Training Videos