IMGForge Daily Blog

We re-designed our website in June, right after we relocated to Cary, NC.  Although the site looked nice and had lots of information, we were just not happy with the results we were getting.  By using sophisticated tracking tools, we could see that many potential clients were visiting our site everyday, but we were not seeing much action.  This is when we decided something needed to be done.

We did some research and found that most people wanted less information!  By monitoring the tracking, we saw the path visitors were taking, then the amount of time they were spending on each page and we determined that too much text was too much text!  No one wanted to read all that information! 

Makes sense.  I do the same thing when I visit a site. I just don't have time to read all the details.  It always goes back to the old adage, "Less is more."

 We decided to use the tab object on the front page to advertise our specials, live chat and quote forms.  This has made all the difference.  We kept all of the old content (for SEO purposes), but we just emphasized the navigation so potential clients could get the information they needed at a glance.  Everything they need to know can be attained from the front page.

It is working for our site, it can work for yours.