IMGForge Daily Blog

I am a firm believer in the idea that your marketing collateral, i.e., website or brochures, is your company's first impression on a potential customer. When we recently moved to the Cary, NC area, one of the first things we did was to find physicians for our two sons. We did the normal search in Google and came up with a huge number of doctor's in the area.

Well, we started clicking. It was here we saw a need for medical website design in the Cary, NC area as well as nationally.

Doctor web sites should be aesthetically pleasing to the eye and should contain relevant information that is both informative as well as useful to the patient.

Downloadable Patient Forms anyone?

All forms should be available for download so patients like myself can download, print (on my own paper), fill out and return so I don't have to sit in a chair and fill out the forms in my worst handwriting! It's a small but powerful effort on the part of the doctor.

I want to know where the physicain went to school. What degrees does he hold. I can always see his diploma in the exam room, but I might not get that particular room and only see his completion certificate for passing a rectal exam camp...

I want to know about that Nurse Practitioner I got stuck with rather than the doctor. Who is she? Where has she been? What does she do? When is she going to stop practicing and actually do something? Her bio online would be brilliant!

Job openings? Office hours? Insurance information? Do you take Joe's Family Insurance? All should be included online! What about an email address? The passing of insecure medical information is not approved by HIPAA, but confirming a doctor's appointment certainly is and should be implemented. Just as easy is Live Chat. Five people sitting in the office can certainly monitor the live chat application installed on each computer. I actually chat and talk on the phone at the same time on occasion!

All I mean by these ramblings is that doctor's office websites can be just as high tech as the equipment they use in their offices. When I visit a physican's website, I want "lasers," not "leeches"!

All our medical websites and features are HIPAA Compliant.